Campus Events
Bringing the brand to life at karbach’s biergarten
On-campus events transform the brewery into a living extension of the brand. Through layered design—spanning signage, printed materials, digital assets, and environmental details—each event tells a story that guests can step into. The result is an experience that feels cohesive, interactive, and memorable from the moment they arrive to the moment they leave.
ZiegFest
Where country music, great beer & texas culture collide
Lead designer
2024
2025
2026
As lead designer for ZiegFest, I oversee the event’s creative direction and visual identity, developing a cohesive brand experience across print, digital, and large-format applications. From promotional campaigns and social media content to event signage, merchandise, stage scrims, and environmental graphics, I manage creative execution from initial concept through final production. This includes preparing production-ready artwork, specifying materials and finishes, and collaborating with vendors to ensure large-scale installations meet technical requirements, durability standards, and event safety considerations. Beyond design, I contribute to vendor coordination, event organization, and promotional strategy, helping bring the festival to life through thoughtful, cohesive design at every touchpoint.
Karbachtoberfest
A Texas Cheers to German Beers… and Winer dogs
Lead designer
2022
2023
2024
2025
2026
As a key creative contributor to Karbachtoberfest, I develop and execute the event’s visual identity across print, digital, and on-site experiences. My design work spans promotional campaigns, event signage, merchandise, environmental graphics, and large-format applications, ensuring a cohesive brand presence from initial promotion through event day. Beyond creative development, I play an active role in event execution, collaborating with cross-functional teams and vendors to coordinate logistics, support event activations, and bring experiences like the annual wiener dog races to life. This hands-on involvement allows me to bridge creative strategy and event production, creating engaging brand experiences that extend beyond the design itself.
