Karbach FUN Series
Karbach brewing Co.
The Karbach F.U.N. Series was a passion project born from the shared creativity of our design and brewing teams—a chance to step outside our core portfolio, break the rules, and simply have fun. Short for F*ing Unbelievable Nectar, the series embraces experimentation, bold concepts, and a playful, unapologetically unserious spirit.
With each release, the design system was built to be flexible and expressive, giving every beer its own personality while remaining rooted in the irreverent energy of the F.U.N. Series. The project allowed us to push creative boundaries, explore unconventional ideas, and create packaging that was just as adventurous as the beers themselves.
Art Direction
Graphic Design
Illustration
Layout Design
Rhubarbed
A vibrant, fruit-forward visual identity for Rhubarbed, a bright and refreshing summer seasonal sour. Inspired by its tart, playful character, the design embraces bold color and lively summer energy to create standout shelf appeal.
Pumpkin in Lager
Inspired by vintage German beer cans, Pumpkin in Lager takes a more timeless, traditional approach to seasonal packaging. Rather than leaning into predictable Halloween imagery, the design embraces classic brewing aesthetics, bold typography, and understated autumn character to position this pumpkin lager as a serious beer with a distinctive seasonal identity.
All seas iPA
Inspired by American traditional tattoo art and the nautical lore of the high seas, All Seas IPA brings its all-“C” hop bill to life through a playful maritime identity. Featuring a menacing Hop-topus lurking in the shadows, bold illustrative elements, and classic tattoo-inspired styling, the design invites sailors to beware of the creature lurking beneath the surface. A little mystery, a lot of hops, and a visual identity made to stand out on the shelf.
