Karbach-toberfest

karbach brewing Co.

Tasked with refreshing the visual brand identity (VBI) for Karbachtoberfest, the goal was to evolve the existing design while preserving the brand’s recognizable DNA and aligning it with Karbach’s updated beer portfolio. I maintained the signature color palette to retain brand recognition while modernizing the badge, refining the visual hierarchy, and introducing wiener dog illustrations into the packaging. A beloved part of the annual Karbachtoberfest experience at the brewery, the wiener dog races offered a distinctive opportunity to bring a little more personality and event-specific storytelling to the packaging. The result is a refreshed identity that feels cohesive with the broader portfolio while celebrating the playful spirit and traditions that make Karbachtoberfest uniquely Karbach.